Smokefree Class Competition is funded by the European Commission.
Smokefree Class Competition is a smoking prevention programme that reaches for three main goals:
The idea of the Smokefree Class Competition is distinct to those traditional approaches, because instead of using fear arousal strategies to hinder pupils from smoking, the desired non-smoking behaviour is reinforced: Non smokers are rewarded if they stay smokefree.
According to learning theory a positive reinforcement enhances the propability of producing a desired behaviour. In this way non smoking becomes a popular and worthwhile behaviour, and social norms whithin the peer groups are influenced in a way that non smoking becomes more common in classes than smoking.